Read-only access
We ask Meta for permission to read performance data only. Decifile cannot create, edit, pause or delete your ads or change your budgets.
Trust and security
Read-only, plain and checkable.
Decifile is built and operated by Odylabs Consultancy Private Limited (OCPL). Here is exactly what we do with your ad data.
Encrypted tokens
Access tokens are stored encrypted. Data moves over HTTPS. You can disconnect an ad account at any time and we stop syncing.
Your data stays yours
We do not sell your data and we do not use one customer's numbers to show another customer. Any benchmark we publish is anonymised and combined.
Delete when you want
Delete a single ad account or your whole workspace from Settings. See the data deletion page for the steps.
Independent of Meta
Decifile is not sponsored, endorsed by or affiliated with Meta Platforms, Inc. Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc.
Honest wording
When the data does not prove a cause, we say "may be" and show the numbers behind the sentence, so you can check us.
How the decode works
Every summary follows three steps. First we calculate: spend, results, cost per result, CTR and frequency, compared with the previous period. Then we apply simple rules that marketers already use, such as "frequency above 3.5 often means creative fatigue". Finally we write the result in plain language and show the numbers behind it under How we got this.
What we do not do
- We do not guess at causes the data cannot show.
- We do not change anything in your Meta account.
- We do not show "money at risk" as a fact. It is an estimate of extra spend, compared with the previous 7 days.
Questions about security or privacy?
Write to hello@decifile.com. Please also read the Privacy policy and the Terms of service.
Understand your ads in five minutes.
Connect your first ad account for free. Decifile has read-only access, so it never changes your campaigns or your spend.