How can we help?
Quick answers and a step by step guide to setting up tracking.
What does Decifile need access to?
Read-only access to the ad accounts you choose, so it can read campaign performance data. It cannot edit ads, change budgets or spend money.
Why do my numbers differ from Ads Manager?
Meta restates recent numbers for a few days, and attribution settings differ between views. Decifile re-pulls the last 7 days every night so figures settle, and shows the attribution window used.
Why is my tracking health score low?
The score drops when the Pixel is missing, events are not firing, Conversions API is not connected, match quality is low or events are duplicated. Open Tracking health in the app to see which check failed and how to fix it.
How do I turn the daily summary on?
Go to Settings, then Notifications. The daily summary is off by default and the weekly PDF is on.
How do I disconnect an ad account?
Open Ad accounts in the app, choose the account, and select Disconnect. Its synced data can be deleted at the same time.
Can I use Decifile for Google Ads?
Not yet. Meta ads is the focus for now.
Set up Pixel and Conversions API
A working Pixel plus Conversions API gives Meta the most complete picture of who converts. These are the general steps. Meta changes its menus often, so treat Meta’s own help pages as the final word.
- Open Events Manager. In Meta Business Suite, go to Events Manager and choose Data sources.
- Pick or create your dataset (Pixel). If you do not have one, choose Connect data sources, then Web, then Meta Pixel.
- Install the Pixel. Use your platform’s partner integration (Shopify, WooCommerce, WordPress, Google Tag Manager) or paste the base code on every page.
- Turn on Conversions API. Open the dataset’s Settings and set up Conversions API through a partner integration, a gateway, or a manual setup by your developer.
- Check with Test events. Visit your site, trigger an action, and confirm the event arrives from both Browser and Server and is deduplicated.
- Improve match quality. Send hashed customer details such as email and phone with your events where you have permission to do so.
Common problems and fixes
Decifile says my Meta connection expired
Meta access tokens expire or are revoked when you change your Facebook password or remove the app. Open Ad accounts in Decifile, choose Reconnect and approve access again. Your history is kept.
My payment failed in Meta
Meta pauses delivery when the card fails. In Meta Business Settings open Payments, update or add a payment method, and pay any outstanding balance. Ads normally restart within a few hours.
Why do Meta and my sales numbers not match?
Differences in attribution window, day of counting, missing browser events and offline sales explain most gaps. A 10 to 20% difference is common. Read the longer explanation in our guide.
My ad was disapproved
Open the ad in Ads Manager, read the reason under Account Quality, edit the creative or text and submit it for review again. Avoid before-and-after claims, personal attributes and unrealistic promises.
Learning phase restarted after I edited the campaign
Large budget changes (more than about 20% at once) or big edits to targeting and creative can reset learning. Make smaller changes, or add a new ad instead of editing the old one.
My results suddenly dropped to zero
Check tracking first. Open Tracking health in Decifile. If Purchase or Lead events stopped arriving, results are under-reported even though the ads still run.
Still stuck?
Send us a message and include the ad account name. We usually reply within one working day.