Guides
Meta ads, explained without the jargon.
Short guides for freelancers, agencies and business owners.
Creative fatigue
What is creative fatigue, and how do you spot it?
Cost per lead keeps rising while the ad has not changed. Here is how to tell if the creative is tired and what to try next.
Read guideFrequencyFrequency in Meta ads: what number is too high?
Frequency is how many times the average person saw your ad. A simple guide to reading it without panic.
Read guideAttributionWhy Meta and your sales numbers do not match
A gap between Ads Manager and your own sales sheet is normal. Here are the usual reasons.
Read guideTrackingConversions API in plain words
What Conversions API is, why it matters after browser changes, and the simplest way to set it up.
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