Plain language
If a beginner cannot read it, we rewrite it. Fewer metrics, clearer sentences.
About
We are making ads data easy to read.
Decifile exists because too many people run Meta ads without being able to tell what is working. The tools that explain it are built for experts and priced in dollars.
The name
Decode + file.
“Deci” comes from decode and decision. A “file” is the clear report your messy ads data turns into.
Our promise is in the tagline: Meta ads, decoded. You should finish reading a Decifile summary knowing what happened, why it happened, and what you will do about it.
Principles
What we hold ourselves to.
Honest about uncertainty
When the data does not prove why something happened, we say “may be” and show what we checked.
Read-only, always
Decifile reads your performance data. It never edits your ads or touches your budget.
Who it is for
Made in India, for Indian advertisers.
Many advertisers here run lead generation for clinics, builders, coaching centres and local shops, and pay for tools in dollars. We price in rupees and treat cost per lead as a first-class metric.
Decifile is built and owned by Odylabs Consultancy Private Limited (OCPL). It is an independent product and is not sponsored, endorsed by or affiliated with Meta Platforms, Inc.
Understand your ads in five minutes.
Connect your first ad account for free. Decifile has read-only access, so it never changes your campaigns or your spend.