Breakdowns
Spend and cost by placement, age, gender, device and state. See which Reels or which city is costing more.
Features
Everything you need to understand your ads.
Decifile reads your Meta ad account and turns it into clear answers, tracking guidance, alerts and reports you can share.
Plain-language insights
Three lines for every campaign.
What happened, why it happened, and what to do next. The same format everywhere, so reading gets faster every day.
- Campaign, ad set and ad level summaries.
- Comparisons with the previous day and the 7-day average.
- Top three problems and top three wins on the home screen.
- Cautious wording when the data does not prove a cause.
Tracking health
Know if your tracking can be trusted.
A single score out of 10, with a checklist underneath. Each failed check opens a short guide that tells you what to do.
- Pixel installed and events firing.
- Conversions API connected.
- Event match quality and duplicate events.
- Daily re-check with an alert when something breaks.
Which signals are available depends on the access your ad account grants.
Smart alerts
Problems reach you the same day.
Alerts are rules written by marketers, not noise. You choose which ones to keep.
- Spend spike compared with your daily average.
- Cost per lead or cost per purchase jumps.
- Frequency too high, which usually means creative fatigue.
- Ad disapproved, budget finished, spend with zero results.
Reports and delivery
A weekly PDF you can forward as it is.
One page of summary first, details after. Agencies can add their own logo and colours on the Agency plan.
- Weekly PDF by email, on the day you choose.
- Daily summary on demand, off until you switch it on.
- Share a report with a client with one link.
- WhatsApp delivery is coming.
Multiple ad accounts
Every client in one workspace.
See which account needs attention first. Start with one account free, then add more when you are ready.
- One health status per account.
- Switch accounts from the sidebar.
- Pricing grows with the number of accounts, not the number of features.
Go deeper
When the summary is not enough.
Open these screens to find out where the money goes and what to fix first.
Ads and creatives
Creative cards with hook rate, hold rate and tiring-ad flags. Ad set learning status and audience overlap.
Budget pacing
Will you finish the month on budget? A projection and a suggested daily budget for each account.
UTM and naming checker
Check ad links for missing UTM tags and campaign names that break your own naming pattern.
Lead quality
Enter or upload how many leads were good. See cost per qualified lead, not just cost per lead.
Hindi summary and dark mode
Send reports with a Hindi summary and share on WhatsApp. Switch the panel to dark mode for late-night checks.
Who it is for
Built for people who run ads, not people who study dashboards.
Freelancers
Spend less time explaining Ads Manager to clients and more time improving their campaigns. Forward the weekly PDF when the client asks for an update.
Agencies
Check every account every morning in minutes. Send branded reports without building slides each week.
Lead-gen businesses
Clinics, real estate, coaching and local services. Decifile puts cost per lead first and flags campaigns where leads are costing too much.
D2C and e-commerce
See spend, purchases and ROAS together, with a tracking check so you know the numbers are complete.
You stay in control
What Decifile does not do.
- It does not edit, pause or create ads. Access is read-only.
- It does not change budgets or bids on its own.
- It does not present a guess as a fact.
- It does not share your data with other advertisers.
Understand your ads in five minutes.
Connect your first ad account for free. Decifile has read-only access, so it never changes your campaigns or your spend.